Luis Farrera · Soho NYC · By Appointment Only
Luis Farrera — New York City's Best Color Tattoo Artist
Most color tattoos fade. Luis Farrera's don't. Working from a private Soho studio — one client per day, by appointment only — he's the color realism artist NYC collectors and international clients fly in for. Summer 2026 spots are filling fast. Secure yours now.
Summer 2026 booking open · Select dates remaining
★★★★★
5.0
· 47 Verified Reviews · Google
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500+ Color Pieces
Studio · Soho NYC
Featured in Soho14 Years Refining Color500+ PiecesHustle Butter Studio5.0 Rated NYC ArtistColor Specialist Since 2011By Appointment Only
Featured in Soho14 Years Refining Color500+ PiecesHustle Butter Studio5.0 Rated NYC ArtistColor Specialist Since 2011By Appointment Only
14+
Years Refining Color
500+
Custom Pieces
5.0
Google Rating
Soho
New York City
Philosophy
A Color Tattoo
Shouldn't Fade
Like A Memory.The work, in one paragraph.
Most color tattoos fade. Luis Farrera's don't. After 14 years and 500+ custom pieces in Soho, New York — he's the color tattoo artist NYC collectors quietly refer each other to.
One client per day. Every palette chosen around your skin tone. Every piece built to still look right at year ten. That's the standard — and why he's 5.0-rated on Google.
The ArtistLuis Farrera
Est.2011 · Caracas → NYC
Selected Color Work
Custom · NYC · 2024–2026The Portfolio
A small rotation of recent commissions. The full archive lives on the portfolio page — and the best pieces never make it online at all.
In Motion
Studio footage · color workReels
What Makes The Work Different
Three non-negotiables.The Method
01 / Saturation
Engineered For Year Ten
Color choice starts with how a pigment ages — not how it looks at the consultation. Every palette is tested against your skin tone and placement so the piece still reads bold after healing, sun exposure, and time.
02 / Composition
Industrial Design Foundation
Honors-level industrial design training is the quiet edge. Balance, negative space, and flow come from architecture — not tattoo flash. Pieces feel anchored to the body, not stuck onto it.
03 / Process
One Client Per Day
Private Soho studio, appointment-only, single-client schedule. No rushed sessions, no chair-flipping, no ego. The day is yours — consultation, rest, and the work get the time they require.
The Artist
Caracas → Miami → NYCLuis Farrera
Caracas, 2005. Seventeen years old, winning graffiti competitions on the side of industrial design school. That street-to-studio pipeline is still the blueprint — color with intention, composition with structure.
A decade in Miami sharpened the palette. Then 2020 brought him to New York for good. Today he works out of a private Soho studio at 132 Crosby St — one client per day, one appointment at a time, for people who understand the difference between getting a tattoo and commissioning one.
Verified Clients
What Clients Say
5.0
★★★★★
Google Verified · NYC★★★★★
"Luis was great in communicating with me. He was kind, patient, and created a great piece for me."
Jeanette Colon
Google Review★★★★★
"I loved every moment I spent there. Super calm atmosphere, super professional, and I was very happy with the experience."
Ydelkis Hernandez
Google Review★★★★★
"Amazing artist and makes you feel comfortable and at ease while taking time to hear your ideas."
Rosa Gutierrez
Google Review★★★★★
"Luis Farrera is an extremely talented tattoo artist and delivered work that felt worth the wait."
SkyWalkerArise
Google ReviewThe Studio
Hustle Butter Tattoo Art Gallery
Private studio at Hustle Butter in Soho, Manhattan. Local clients, traveling collectors, and out-of-state commissions — all by appointment only. No walk-ins, no second chair, no shared calendar.
132 Crosby St, 4th Floor
New York, NY 10012
New York, NY 10012
Hustle Butter StudioBy Appointment OnlyNYC & Traveling Clients
Request An Appointment
Questions
Before You Book
132 Crosby St, 4th floor, New York, NY 10012 — inside Hustle Butter, Soho, Manhattan. Private, appointment-only, one client at a time.
Custom color tattoos, color realism, sleeves, and large-scale pieces. Not a flash book — every tattoo is sketched from scratch around your idea, reference, and placement.
Send your idea through the booking form with reference images, placement, and approximate size.
Single-session color pieces run 4–6+ hours depending on size and detail. One client per day — no rushing, no overlap.
Yes. A significant portion of the book is out-of-state and international clients flying into NYC for sessions.
Priced per piece, not per hour — factoring scale, detail, placement, and session count. We deposit to secure your date.
The Work Starts
With Your Idea.
Send it through. If it's a fit, we build it together — from sketch to skin, in a private Soho studio, with the time it actually deserves.
Send Your Idea →